If you are thinking about adding TikTok to your content marketing strategy, then right now is the perfect time to start because you’ll have the biggest opportunity for growth. It’s not going to be the same in six months or a year.
Right now, TikTok is like Instagram or Facebook six years ago, when it was much easier to grow a following and grow organically without having to pay for ads.
In this lesson, we’re going to look at the best formula for growth on TikTok, the guaranteed method to grow your account, step by step.
1. Post frequency
The first thing you need to do is post several times a day.
On other social media platforms, like Twitter, Facebook, or Instagram, when you post your content it will be shown to your followers only. This means you compete with other business or personal accounts for your followers’ attention. That’s why a good practice is to post more than once a day, but not so many times to overwhelm your followers.
On TikTok, the algorithm works differently. Your content will not only be shown to your followers but to other people that are not following you just yet. And if you post several times a day you have more opportunities for a piece of content to go viral. You have more opportunities for growth.
But these kinds of videos will not compete against certain people’s attention because they’ll be shown to different types of people.
So the more you post, the higher chance you have of something going viral, and the higher chance you have of getting that good organic growth you’re looking forward to.
Now, ideally, at the beginning when you start your account, you should be posting three to five or even seven times a day. That sounds like a lot but you need to post at least three times a day in the beginning and once you grow a following you can slowly reduce the frequency.
If you check some of the most popular accounts on TikTok, you will notice that even if they already have a huge following, they are still posting between 3 to 5 times a day.
So when you look at the accounts that are growing fast or the ones that are already doing well, you’ll notice that they still post a lot – even five times a day.
If you go to Charli D’Amelio’s TikTok account, you’ll notice that she still posts 5 or 6 times a day even with 86.7 million followers.
The TikTok algorithm is actually promoting people that are very active on the platform. So, the more you post the higher the chances are that TikTok will show your videos to more people.
2. Challenges and Trends
The second thing you can do to grow fast on TikTok is to follow and participate in challenges and trends. This is the fastest way you can grow your account.
We already discussed challenges and trends in a different lesson, so you know what they are. They could be anything from a sound that people use over and over again, or a certain sketch or an effect or filter. If you notice something in your feed three times a day, then chances are it is a trend and you should jump on it as early as possible.
You can also take a trend and adapt it to your needs and make it work for your business. It doesn’t have to be just trends in your niche, it can be any trend you like that you can adapt for your business.
3. Make your videos shareable
When people share your videos with their friends and family, the algorithm will make it rank higher.
One thing to remember is that if you make people connect to your videos, they will watch it multiple times helping even more with the organic growth. You need to consider what is your audience and then make that video relatable or sharable within your target audience.
4. Comments will help your video’s growth
We discussed the TikTok algorithm in a different lesson, and something you need to remember about it is that the watch time increases how well the video is doing.
So the longer you watch it or rewatch it, the better the video will do on TikTok. And when people post a comment on your video, while they’re commenting the video will play in the background, increasing the watch time for the video. That is going to really help with the algorithm. Even if it’s a negative comment it will still help the video’s organic growth.
So the goal is to create a debate or conversation in the comments, to engage with your audience, and start a conversation among themselves.
When the conversation takes life, people comment over and over again, the video will play in the background and the watch time goes up and the video will be shown to more people.
5. Create videos without using language or text
Videos without language or text will transcend the language barrier making your videos popular all around the world and not just in your country.
TikTok is very global and if your video doesn’t use language, then it has a chance to be shown and going viral in other countries around the globe, not just in your own country.
6. Be yourself, be authentic and have fun
We’ve mentioned a lot of rules for growing your TikTok account fast. Even if you follow all these rules to the letter, if you’re just doing it as a job, people will be able to feel it.
And if you’re not authentic and you’re not yourself, people will get a negative vibe out of it.
So, the secret ingredient in our formula for fast growth on TikTok is to just have fun with it and be creative. When you enjoy the process, your viewers will also enjoy the videos more and you’ll be able to see it in the growth of your account.
