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2026 course edition

TikTok Marketing — Free Course

Reviewed 4 Nov 2026

Build a useful TikTok routine, from your first account brief to content, analytics, business campaigns and account security.

A practical course for today’s TikTok

This edition contains 10 chapters, 58 short lessons and 10 knowledge checks. The material was reviewed on 4 November 2026 and links to current TikTok documentation. Work at your own pace; features and eligibility can vary by country and account.

Choose one project and develop it throughout the course. You will finish with an audience brief, a content plan, a way to measure results, a campaign test plan and an account security checklist. You can use a fictional project and complete the advertising exercises without spending money.

Start with the open learning route

Use the chapter list below to read the lessons. If you want an account-based route with saved progress and a JARVEE certificate of completion, choose the free certificate course.

Go to the free certificate course →

Open the printable course workbook ↗

What changed in this edition

The course now covers TikTok Studio, search-led content research, current creator and commercial workflows, modern campaign measurement, careful use of automation and account recovery. It replaces outdated interface instructions, universal posting quotas and unsupported growth promises.

Returning learners: your recorded activity and results have been retained. The expanded curriculum includes additional chapters and refreshed checks, so the current completion percentage may differ from an earlier edition.

Course Content

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