It can be very frustrating if you want to grow your TikTok account and you don’t know where to start. Sometimes you don’t know what kind of videos you should create.
In this lesson, we’re going to talk about a content plan, basically how to get you prepared to start posting.
We mentioned before, in a different lesson, that you should post at least three times a day at the very beginning when you start your account. This might seem a lot, but it’s a good practice if you want to grow your account fast.
So, to be able to post so many times a day the best strategy is to batch produce your content in advance. Just take an hour or two, three even, just one day of the week where you record all your videos and save them for future publishing.
When you’re running a business, you don’t have the time and the mental willpower or strength to record and edit 2 or 3 times a day, every day. You have a lot of other tasks to perform.
So the best thing to do is to dedicate half a day or even an hour and just create as much content as you can, save it and then post it the following days.
Planning your TikTok content
Trends on TikTok change very quickly. So it’s not necessarily a great idea to create a lengthy content plan, like producing videos for the next month, for example.
That is something that’s very common to do on Instagram or Twitter or some of the other platforms. Influencers tend to have long calendars of posts for a month or even more in advance.
On TikTok is not recommended though. It’s good to have a plan to produce posts for the week ahead. But the trends move so quickly that if you plan something too far ahead, it may not be popular anymore. You don’t want to miss the waves.
How to Choose What Content to Produce
If you’re wondering what type of videos you are going to produce, the best thing to do when you’re starting off is to search relevant hashtags to your specific industry.
So, for example, if you want to search for marketing – that’s going to be a very broad topic. You should narrow it down and search for marketing tips instead.
If you’re searching for #marketingtips is going to show you the top videos, users using the hashtag or keyword “marketing tips” organized in the order of popularity.
At the top, the first video is the most popular one and as you scroll down it will be less and less popular videos. This is how you learn what kind of videos get attention; what kind of videos actually work in your niche.
That’s the best way to figure out what kind of content you should be producing. You can save all the videos that you think are interesting and fun in your niche so you can use them as inspiration to create content later on.
Again, you don’t want to just copy-paste the videos in your niche. But you want to find people that are already doing well and learn from them.
You can learn from their examples, take insights, see what works, and create your own content.
How To Get Content Ideas
Now let’s see more ways to get inspiration to produce your own creative content.
Challenges
The first way to get more content ideas is to follow and join challenges. We talked about challenges in a separate lesson. If you don’t know what to do next on TikTok, if you don’t have an idea for a video, you could easily go with challenges.
There are new challenges almost every single day. You can participate in those and do a lot of cool videos.
Effects
Effects are another easy method to create new content when you don’t have ideas. You can try trending effects or newly released effects. There are new ones coming up all the time, and you can check them out and try different scenarios. Even if some effects are not trending you can still use them and do your own spin, maybe you can start a new trend.
Trends
So like we said in previous lessons, if you see something in your feed two or three times, it’s probably a trend.
If you see a certain effect, sound, or audio being used over and over again from different people, then it’s definitely a trend and you should jump on it. It’s an easy way to create new content when you’re out of ideas, but you need to act fast. Trends are changing very fast on TikTok and you want to take advantage of the momentum of a trend.
Follow people in your niche
You can get new content ideas by following successful people in your niche. You can learn from them, get inspired, and do similar videos. You can go through their profile, check out their most popular videos that are relevant to your specific business, and then learn from them and do your own spin.
Hashtags
We already discussed hashtags, what they are and how are they used. If you want to find out more content ideas and what video to do next, you can look up various hashtags.
For example, in the real estate niche, you can search for #realestatetips, scroll through the videos and then see if there is something that appeals to your personality, your communication style, and I do my own version of that video.
So to summarize, even if you have no idea what kind of content to create for TikTok, there are five different ways that you could get inspiration for your videos: participate in challenges, try new or trending effects, follow a TikTok trend, follow people in your niche for inspiration and check relevant hashtags for new ideas.
