TikTok is the biggest business opportunity at the moment and here’s the case for this statement!
People often compare it to Instagram and Facebook like they were 7 years ago. That was the time when growing an account to huge success was within grasp. This is prime time for TikTok and if you’re looking for great business opportunities, why not give it a shot!?
Huge Power
An example you’ll see mentioned everywhere (when reading about the power of TikTok as a marketing tool) is the song “Old Town Road”. It’s currently one of the top songs in the world and this is thanks to TikTok.
Before TikTok, the song had only moderate success. After it got featured and promoted on TikTok, the song blew up, it reached new audiences and it was propelled to top charts in record time.
So, if TikTok can easily change the music industry, and have such a massive impact, then you see how important it may be as a promotion tool. It may even become the swiss knife of your marketing arsenal.
Now is the time
This is the best time to leverage TikTok to grow your business.
Why is this? you may ask… and the answer is reasonably simple: At the moment there is not enough content on the TikTok platform. This opens the window of opportunity to easily rank and create a big audience around your brand and niche.
This may well not be the case a year from now as social platforms easily get saturated (as it was the case with Facebook and Instagram). All have an exact moment in time when they reach critical mass and have enough content and users to satisfy all needs.
So, act now! Get on the train while it’s in the station!
What’s the best approach?
Let’s get into the nitty-gritty. Let’s discuss how to approach TikTok as a business and what are your options here.
Size and Type
The size of the business doesn’t matter, nor does the type of business. That’s to say any kind of business will do well (from large brands like Audi or Mercedes Benz to smaller ones like your regular ice cream shop).
Niche
Also, don’t think that your niche needs to appeal to a certain group of people (like teenagers or youngsters in general). There are a lot of examples like Bosh (that creates power tools) and others that have tremendous success on TikTok.
Equal opportunity
You may be an app or a website, B2B or B2C… at the moment, on TikTok, anything goes!
E-commerce functionality will grow
Even though at the moment functionality for e-commerce is rather limited, don’t doubt it will get developed soon.
What are the best options for a business to use TikTok?
- Run ads
- Organically grow your account
- Use influencers
- Running ads
It’s a very lucrative thing to do at the moment. So we’ve covered it in a dedicated section. We’ll discuss in detail how to set up an ad campaign on TikTok, how to optimize it, and how to use it to grow your business. The best thing about running ads is that you have control over who sees your content.
- Growing your account organically
By default, your content will be displayed to users in your area. As we’ve already covered, TikTok uses the location of your SIM card to understand where you are posting from. It will use it to target people that live in your area.
So, if you have a Canadian SIM card, then your content will mostly get displayed to Canadian users. The same goes for the USA or any other country in the world. So, even if you’re in the US, if you have a French SIM card, then your content will be primarily shown to French users.
If you want to get more information on the demographics and location you can do so by looking at your analytics. We’ve discussed the specifics of it in the dedicated lesson, but let me say one more time that in order to get Analytics, you need to apply for a pro account.
Also, as a business, you should try to get your account verified. We’ve also discussed this in detail in its dedicated lesson. If you have a large account, it’s worth getting your verified badge next to your username. It adds to the credibility, authenticity, and authority of your account. If you’re not a famous brand already, you can spend $50K on ads and you’ll get verified instantly.
- Using influencers
This is one of the most used strategies at the moment, and for good reasons. It works well! Many, if not all brands that promote themselves via TikTok make use of influencers of all sizes and scopes (to reach new audiences and promote their services and products). Audiences that are build by influencers are very responsive thanks to the credibility and connection that they’ve already created.
To conclude
As a business, there are 3 ways to use TikTok to grow your brand. You can run ads, you can grow your account organically, or you can use influencers.
Depending on your budget, your timeline, the size of the business, your target costs, and many other specific factors… any of these, or even a set of them will be your leverage to success. Also, getting your account verified helps a lot!
TikTok is in the growth stage at the moment, new features will be added soon.
Now is the best time to start leveraging TikTok as a business!
