Your TikTok project workbook
Use one project throughout the ten chapters. Write in your own document or print this page using your browser’s Print command. Exercises are for your own practice and are not automatically graded.
Project: _____________________ Owner: _____________________
Return to the course →Set Up Your TikTok Presence
A one-page account brief: audience, purpose, account type, profile copy and a first-week plan.
My decision, evidence and next step:
Analytics and Audience Decisions
A measurement sheet with one goal, a small set of indicators and a weekly review question.
My decision, evidence and next step:
Create Useful TikTok Content
A finished video brief and a reviewed draft that answers one specific audience question.
My decision, evidence and next step:
Test and Improve Your Growth
A two-week experiment calendar with one variable per test and a practical review date.
My decision, evidence and next step:
Monetization and Creator Work
A one-page offer with deliverables, permissions, costs, disclosure requirements and a small demand test.
My decision, evidence and next step:
TikTok for Business
A customer-journey map and a four-week business content plan with an owner for each step.
My decision, evidence and next step:
TikTok Ads Foundations
A campaign brief with an objective, event plan, creative concept, budget and stopping rule.
My decision, evidence and next step:
Improve and Scale Campaigns
A campaign review that separates attribution, business economics and the next controlled test.
My decision, evidence and next step:
Automation and Workflow
A workflow map showing the trigger, inputs, owner, approval, logs and pause or recovery procedure.
My decision, evidence and next step:
Account and Content Security
An account security checklist and a short incident-response plan with named owners.
My decision, evidence and next step: