The fastest way to grow your TikTok account is simply by participating in trends and challenges. This is exactly what we’re going to discuss in this lesson. By the end of the lesson, you will know what trends and challenges are and how to participate in them and how to take advantage of them for yourself, whether you’re a business or a person posting on your account.
Trends and challenges are the reason why the ratio of people that actually posts videos versus just consume is so much higher in TikTok than on other social platforms.
For example, on Instagram, if you want to post a video or picture, first you need to know what you want to post, how to edit the content, and so on. That’s why a lot of people just consume the content because they don’t know what kind of contribution they can make, what they can post, or maybe they are shy or just feel self-conscious to post videos.
TikTok, on the other hand, makes it super easy to post and become a creator, even if you are not very creative or you don’t have a lot of cool ideas. And that’s exactly why they created challenges and trends.
So, challenges are created directly by TikTok. You can participate in these challenges and make it very easy to post videos, while trends are created by other users. Trends are not official TikTok content, but content created by other users.
Most of the time a trend is a combination of using different images and different effects to create a certain type of video. If people repeat it if becomes a trend, and if it’s repeated enough then it becomes a viral trend, and anybody can participate. People can even make their own spin on the trend.
Sometimes it can be very difficult to come to a new platform and understand how it works. It takes a learning curve before you can start posting and become a part of a new social network. But on TikTok, you can adapt your content right away by participating in challenges or trends.
Most of the challenges can be found in the Discover tab. You can see the different trends that are active right now for your location. You can see the title of the trend and on the right side, you can see the number of views.
You can go through the trends and choose the one that’s relevant to your business and make your own version of the trend.
Another way to identify challenges is to look for them in your Home feed. If you notice a certain song or type of video repeating at least 2 or 3 times in a row, then it is probably a challenge or a trend. So, you can save the song to your favorites and create a video of your own.
The reason why challenges are so easy to participate in because you don’t have to have an idea of your own.
All you do is go into challenges, see which one is fun for you and participate. That’s it.
