Use text to clarify the message for people watching in different conditions.
Write for a moving screen
Use a short opening line that explains the subject. Put essential words where they remain visible around the interface, then preview the actual post. Avoid placing a price, instruction or disclosure underneath controls that can cover it.
Use strong contrast and a type size you can comfortably read on a phone. Leave a line on screen long enough to understand it. Decorative motion should not make the text harder to follow.
Check meaning, not just spelling
Review captions for names, technical terms, numbers and punctuation. An automatic transcription is a draft: a wrong ingredient, date or price can change the meaning of the post. Watch once with sound off to see whether the essential explanation still makes sense.
Text should support the demonstration rather than cover it. Put a step label near the relevant action and use consistent wording. If the screen becomes crowded, remove repeated text or split a complex idea into a clearer sequence.
Prepare a reusable style for your project: one heading treatment, one caption treatment and a consistent place for important context. Check that the style still works with different footage and backgrounds.
Check your understanding
Should you keep an incorrect automatic caption because the audio is right? No. Correct the text so both versions communicate the same information.
Source links
Sources reviewed 4 November 2026. Feature availability can vary by market and account.
