Evaluate campaign results in context, improve creative work and decide when a measured change in spend is justified.
Your work for chapter 8
Work through the short lessons below and apply each exercise to the same project. You can use a creator account, a local business or a fictional offer. The advertising chapters can be completed as planning exercises without buying ads.
Finish with a knowledge check
The chapter ends with ten questions. A score of 60% passes the check; you can review the explanations and try again. The practical deliverable is for your own use and is not automatically graded.
