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2026 course edition

Analytics and Audience Decisions

Reviewed 4 Nov 2026

Find the available account data, distinguish useful measures from distracting numbers and turn a result into a next step.

Your work for chapter 2

Work through the short lessons below and apply each exercise to the same project. You can use a creator account, a local business or a fictional offer. The advertising chapters can be completed as planning exercises without buying ads.

Finish with a knowledge check

The chapter ends with ten questions. A score of 60% passes the check; you can review the explanations and try again. The practical deliverable is for your own use and is not automatically graded.

Open the printable course workbook ↗