Set up an advertising test around a business goal, a measurement plan and a budget the project can afford.
Your work for chapter 7
Work through the short lessons below and apply each exercise to the same project. You can use a creator account, a local business or a fictional offer. The advertising chapters can be completed as planning exercises without buying ads.
Finish with a knowledge check
The chapter ends with ten questions. A score of 60% passes the check; you can review the explanations and try again. The practical deliverable is for your own use and is not automatically graded.
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