Use the profile-link options available to your account to guide visitors toward a relevant destination.
Check the actual feature
Website-link access depends on account eligibility. Check the options shown in Edit profile and the current account documentation. Do not build a plan around the old claim that links are only an experiment, or assume that every account has the same clickable fields.
Choose the destination before choosing the button label. A product demonstration may lead to that product’s page. A local service may lead to a booking or enquiry page. A resource-led creator may offer a useful guide. Keep the destination closely related to the reason someone visited.
Make the journey work
Open the link on a phone. Check load speed, readability, forms and whether the promised information is visible without hunting through menus. Confirm that prices, availability and contact details are current. Avoid sending visitors through several unnecessary redirect pages.
If you use campaign parameters, keep them readable and consistent. For example, a link can identify TikTok as the source and the profile as the placement. Never put private customer details or authentication secrets into a tracking URL.
Review useful actions rather than clicks alone. Fifty visits that produce relevant enquiries can matter more than a larger burst of accidental taps. Record what the destination is meant to do so you can diagnose the journey later.
Check your understanding
If people click but do not complete the intended action, is posting more the only solution? No. Inspect the destination, offer and mobile experience first.
Source links
Sources reviewed 4 November 2026. Feature availability can vary by market and account.
