Recommend a relevant product with clear disclosure and a measurable, permitted referral path.
Make the recommendation useful
Affiliate marketing means receiving a commission under a program’s rules when a qualifying referral action occurs. Start with a product that fits an actual audience need and that you can explain accurately. A higher commission is not enough reason to recommend a poor fit.
Show what the product does, who it may help and any meaningful limitations you can support. Explain the commercial relationship clearly. Avoid presenting a commission-bearing recommendation as though it had no incentive behind it.
Check the program and the destination
Read the rules for the specific affiliate program and market. TikTok Shop creator access is subject to eligibility and local availability; a US policy is not a worldwide rule. An external affiliate program can also impose its own restrictions on traffic, claims and link placement.
Check that the destination works on a phone and that the product, price and availability match the post. Use only the link methods permitted by your account and the program. Do not spread repetitive unsolicited links across comments or inboxes.
Measure qualified actions and confirmed commissions, including cancellations or returns where the program applies them. A click count alone is not earnings. Keep a note of the content angle so you can improve the usefulness of the recommendation rather than merely adding more links.
Check your understanding
Is a program’s availability in one country proof that you are eligible elsewhere? No. Verify the rules for your account and market.
Source links
Sources reviewed 4 November 2026. Feature availability can vary by market and account.
